9:00 AM CT
Pro-Active Print Quality Assurance
Presented by Jay Sperry, Graphics Commercialization Director, Packaging Technology Integrated Solutions, a division of HAVI Global Solutions, LLC
Packaging makes a first impression. Packaging engages with the target consumer; both before and after the product is purchased. Printed graphics on packaging not only informs and activates key product messaging, when executed correctly they establish the products quality position, and enforce the brand and product experience. Packaging is a manufacturing process, driven by efficiencies and cost management, with a supply chain that is diverse in capabilities, regions, print methods and substrates.
Delivering on-target color across the packaging variables and supply partners requires special attention by dedicated experts managed through an established process workflow. Equally important are managing brand and design expectations with intentional, deliberate color and integrating the execution platform within print and ink supply environments.
This webinar highlights the critical steps of the art development workflow to integrate best-in-class color management solutions that connect a contracted print supply chain to the brand and graphics developers and managers. Specific examples demonstrate practical applications of the PTIS Print Management strategy and graphic execution practice.
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